Brand book development. What the design of the company’s brand book consists of.
- Logo design
Technical parameters of the mark, corporate colors, logo sizes, rules of use, primary and secondary colors. - Branded color combinations and rules for their use.
- Corporate font
Base font (for headings); additional font (for writing regular texts); rules for using fonts. - Mission and brand values. Positioning.
- Business documentation
Corporate and personal business cards, envelopes, letterheads, folders, table plate and badge, - Accounting documentation
Accounts, forms, acts, standard contracts. - Advertising in newspapers and magazines
- Corporate clothing
Women’s and men’s uniforms. Winter and summer. - Development of presentation
Presentations and examples of layout of invitations and brochures. This includes: presentation brochures, postcards, flyers, posters. - Navigation
Navigation elements: street signs, a sign above the company’s central entrance, recommendations for the implementation and use of various types of navigation elements on the company’s territory, indoor navigation elements (signboards). - Outdoor advertising
This guide contains a description and recommendations for the implementation of the principles of layout of outdoor advertising, billboards, advertising on transport, lightboxes. - Representative products
Examples of the design of various items that are presented to corporate clients: note paper, paper bags, leather folders, key chains, pens, badges, diary.
The composition of the brand book will be different for each company. The best time to order a brand book is when the company is created. It is most optimal to develop standards simultaneously with the production of contracts, instructions, and documents and to develop company recognition throughout the entire period of work.
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